Marketing Job at General Electric (GE)

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GE is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. Through our people, leadership development, services, technology and scale, GE delivers better outcomes for global customers by speaking the language of industry.

WOMEN'S HEALTHCARE PRODUCT MARKETING MANAGER, AFRICA

Job Number: 2630068
Business: GE Healthcare
Business Segment: Healthcare Sustainable Solutions
Function Segment: Commercial Marketing
Relocation Assistance: No


ROLE SUMMARY/PURPOSE

Women’s Healthcare Product Marketing develops a regional product/portfolio strategy including positioning, market segmentation and targeting and installed base retention. This position is responsible for generating growth in the DGS Women’s Healthcare portfolio (Mammo & BMD) in Africa through demand creation, installed base retention and funnel acceleration in partnership with Field Marketing; and supporting future product planning.

ESSENTIAL RESPONSIBILITIES
Collecting win/loss & competitive insight on product portfolios at regional level; feedback to global product; recommend and develop marketing programs to adjust product positioning and improve win rate and share position.
Collaborating with commercial leadership and global marketing to develop the region market and orders forecast.
Ensuring regional marketing plans & execution are aligned with global marketing plan (value proposition, positioning, marketing mix, etc.) to grow orders and share.
Providing region input to business cases for products/upgrades that are at concept stage, work with Global Product Marketing to develop, test and prototype new product ideas
Employing clinical and industry trend analysis, and market share and competitive analysis relevant to a product / portfolio.
Conducting in-depth research to define customer problem statement, success metrics, clinical and economic needs, buying cycles, and personas (to support development of global MRD) .
Validating global value proposition and messaging and adapt for regional use.
Prioritizing and mapping global customer segments and work with Field Marketing on demand creation activities to achieve NPI and business objectives.
Working with Field Marketing organization on interlocks, understanding and reacting to win-loss, leveraging demand generation opportunities, providing relevant support for regional campaigns, etc.
Developing and supporting product-specific KOL’s and advisory boards.
Developing regional thought leadership and advertising and promotion strategy in support of demand creation and funnel acceleration activities.
Adapting global marketing assets (including sales tools) to ensure that the region commercial organization has the right tools to position and sell product configurations / portfolio effectively.
Training direct / indirect sales channels.
Identifying and establishing reference and show sites.
Developing programs to gather regional evidence of customer success, early adopters, show sites, and clinical evidence where appropriate
Coordinating product training for commercial teams by leveraging Global Product Marketing and Global Product Management support
Providing commercial teams product knowledge in product use, differentiation, positioning and pricing

Quality Specific Goals:
Aware of and comply with the GEHC Quality Manual, Quality Management System, Quality Management Policy, Quality Goals, and applicable laws and regulations as they apply to this job type/position
Complete all planned Quality & Compliance training within the defined deadlines
Identify and report any quality or compliance concerns and take immediate corrective action as required
Responsible for ensuring legal and regulatory approval of all marketing communications prior to external release

QUALIFICATIONS/REQUIREMENTS
Bachelor’s Degree in Marketing, Business Administration or related field
Minimum 5+ years’ experience in marketing, product marketing or related field
Leadership skills to lead teams and shape/lead growth vision and marketing strategy
Prior experience in a leadership role with direct reports
Team oriented - ability to motivate and work well with diverse, cross-functional teams
Excellent oral and written communications skills
Ability to motivate and lead a team of direct reports
Strong analytical and process skills

PREFERRED QUALIFICATIONS
MBA or Master’s degree in Marketing, Business Administration or related field
7+ years’ experience in marketing, product marketing or related field
Deep marketing expertise in market & customer insights, product commercialization and branding
Healthcare product/industry acumen
Segment experience (where applicable)
Innovation - develop new ideas through collaboration and execute on creative ideas
Influencing skills - ability to motivate individuals and demonstrate organizational influence
Previous experience in Mammography (Clinical or Industry)
French and English speaking is beneficial but not mandatory

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