Deola Sagoe is a fashion visionary with a unique approach to her craft
that has endeared her to fans and followers all over the world. Using
African fabrics, hand-woven materials, and contemporising almost-lost
traditional African techniques, Deola designs present a unique vision
and attitude for the modern woman.
BRAND COMMUNICATIONS OFFICER
Report to: the Head, Public Relations & Marketing
KEY ELEMENTS OF THE ROLE
Support
the Head, Public Relations & Marketing to define the strategic
direction for the department which align with the overall strategic
goals of the organization
Create and implement a long-term communication strategy
Formulate and implement public relations strategies
Select
and manage communications with external agencies as well as develop
media marketing strategies and other non-campaign activities
Provide
strategic input and direction for the brand, developing style guides,
templates, and other materials, developing non-campaign brands while
keeping the company’s vision, mission, and objectives in mind; and
advising internal and external stakeholders on issues relevant to the
brand
Be the company Brand Ambassador, develop a suite of brand
materials for both internal and external use and working across all
departments to ensure that work is created on brand
Conduct a needs
assessment of marketing materials for the organisation and support the
implementation of creating identified materials
Lead on brand
awareness initiatives including the research and creation of
public-facing documents, identifying partnership opportunities and
attending meetings with potential partners when required
Lead on
internal communications initiatives including a monthly newsletter,
coordinating the bi-annual staff conference and support HR with building
momentum for staff events
Identify and pursue partnership opportunities - for both brand awareness, etc
Create
a spreadsheet of awards opportunities for each financial year and
develop a strategy for those awards the company would benefit from
entering
Create and maintain templates for brand materials used for external and internal use such as presentation slides, letterhead etc
Ensure
the delivery of consistent messaging and brand management throughout
all external and internal communications, brand material and collateral
Contribute
to producing high quality, statements, articles, briefing materials and
features material as well as other relevant content as required
Serve as spokesperson for the organization as needed
Manage company’s presence on social media
Write blog posts, news articles, newsletters, website, annual report and other publications
Monitor
public opinion research related to the company’s work and incorporate
polling insights into the organization’s communications
Recommend improvements to internal processes and procedures and work collaboratively toward implementation
Maintain the department’s intranet page and ensure that the Communications files and documents are organised and accessible
DESIRED SKILLS & EXPERIENCE
Bachelor’s degree/HND in Marketing, Advertising, or Communication
A
minimum of 3 years of demonstrable experience in advertising,
marketing, pubic relation, media buying, digital marketing, relationship
management is required
Professional certification will be an added advantage
Must be IT and media-savvy
Experience with content development and strategic communications
Experience serving as an organizational spokesperson for the media
Ability to provide or recommend solutions to problems; show flexibility to assume additional responsibilities
Ability to work and contribute positively in a team
Outstanding
interpersonal, communication and presentation skills, including the
presence to deal effectively with diverse constituencies including
senior management
Ability to work well independently and as part of a team
Project management experience and skills, including the ability to set priorities, work to tight and competing deadlines
Business acumen and understanding of the retail industry
Must have excellent writing and editing skills
Excellent knowledge in marketing, market research, corporate communications
Excellent poise, presence, and presentation skills
Excellent verbal and written communication skills
Excellent presentation skills
Ability to coordinate external partners
Self-starter with mature analytical skills and ability to work under pressure
Ability to handle people, processes and products
Innovative and forward thinking, with a track record of executing new ideas
Excellent organisational skills with high level of attention to detail
Good negotiation and persuasion skills
A good working knowledge of Microsoft Office tools such as Word, Outlook and Excel
COMPENSATION & BENEFITS
N1.8m - N2m (Gross Annual Income)
Medical Insurance
Pension Contribution
Telephone Allowance
TO APPLY
Applicants should send their CV's and Cover Letter to: hr@houseofdeola.com
DUE DATE: 15 June, 2017
Brand Communications Officer at Deola Sagoe Limited
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